PETA | EVERYONE HAS A MOM.

ONE SHOW YOUNG ONES 2023 FINALIST, MERIT AWARD

To bring awareness to ending speciesism, the human-held belief that one species is more important than another, I moved away from PETA’s traditional shock-value approach and leaned into expressions of love and grief for a special Mother’s Day collaboration.

The bond between a mother and her offspring is a universal, powerful connection that transcends species, calling for compassion and respect for all beings.

STUDENT SPEC WORK | ART DIRECTION, COPYWRITING, STRATEGY