NERDS Gummy Clusters returned to Super Bowl LIX for their second appearance, accompanied by a cluster of social content extensions.

I had the opportunity to play in this Wonderful World and concept two GIFs designed as evergreen assets. Crafted to live beyond the Big Game and continue engaging fans in the Wonderful World of NERDS.

ART DIRECTION

AGENCY: Digitas | CD: Justin Via | SR. AD: Alex Fowler